Services

Brand management is a systematic process which includes the targeted reorientation of the entire organization toward the dynamic development of the competitive environment. The principle of cause and effect must be applied consistently to all branding related questions. This process offers no patent solutions; instead, the numerous building blocks of successful marketing must be rearranged for each new organisation. Through my consultant and management services, I offer customised strategies tailored to integrating and implementing successful marketing measures.

More equity using the same resources

In order to achieve a higher value while utilizing the same resources, all measures need to interconnect (>>> external marketing) while systematically integrating the marketing-mix into all management processes and daily routines of the organization (>>> internal marketing).

Marketing as a central success factor

For most patients, quality is primarily a question of how well cared for they feel. On the other hand, the doctors’ offices which admit the patients perceive quality more as a communication issue in dealing with the clinic. Both perceptions have in common the aspect that quality can be greatly improved through the use of marketing measures.

Key questions

• How do you develop a strong brand?
• How do your services reach your targeted customers?
• How do you gain new patients for your hospital?
• How do you establish long-term relationships with the admitting medical practices?

Services for brand management

• Public relations
• Marketing to patients
• Admitter management
• Development and positioning of marketing strategies (marketing mix)
• Advancement of management culture

The best results are achieved when all the involved parties concentrate on their key competencies. As needed, I involve the best experts to meet the respective demands of each situation.

For more information please contact me.